Any marketing you do on a social media platform is called social media marketing. Whether you post a blog or you put up an advertisement and if it involves with Facebook, Twitter, Instagram or any such, then the above-mentioned activity is social media marketing. Whether you do promotions with paid ads or simply upload a post regarding your business, the reach you could get is tremendous. Of course, social media marketing is not an easy or low expense way of boosting your business. Here we need good planning associated with a proper strategy to work out well. Different business will need a different approach and can make wonder if done duly.